Wondering what exactly SEO (search engine optimization) is and how it affects your business?
Imagine if you had an advertising budget that would allow you to use a billboard that would advertise your business at the busiest intersection or highway in your market, would you do it?
Now, imagine if you had TEN of these advertising Billboards all around the busiest areas and intersections in your area, all at the same prices, WOULD YOU DO IT? WOULD YOU ADVERTISE?
We thing you would, Of course you would! You couldn’t afford not to do this, since you would be missing out on the most profitable advertising strategies available.
A five-page website will have FIVE opportunities to place these exact billboards at the busiest locations in the world with Search Engines – Google – Yahoo – Bing, etc.!
It is important to optimize your website to achieve such exposure as these billboards.
SMALL BUSINESS PROBLEMS
Many small business owners do not know about SEO, the strategies, the benefits and how it can expand your business by becoming a well-known name in many areas.
A one-time investment of website optimization can benefit the smallest of companies by expanding your presence online to your potential customers that are searching for your services.
WHAT IS SEARCH ENGINE OPTIMIZATION?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism “SEO” can also refer to “search engine optimizers”, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
Regardless of all the definitions, we, at Virtual Tech Solutions llc.com, know the benefits of SEO as stated below…
“A Quality website optimization firm will organically hand-shape the internet encouraging more access points to your web pages and improve search engine visibility plus Brand Your Business through Media and Marketing.”