Reputation management is a vital component of any individual’s or corporation’s public relations strategy. Unfortunately, there can sometimes be a gap between how we see ourselves and how the public views us; bridging this gap is the primary concern of a reputation manager. Many times, a dissatisfied customer or practically anyone with an “axe to grind” can wreak havoc on your public image by leaving negative comments or reviews (whether true or false) online, and if these criticisms have a prominent place in search engine results, the effects can be detrimental to your reputation and your business. One of the biggest mistakes you can make is to fail to be proactive in regards to your public reputation. If you leave it up to your customers or constituents to determine the way in which you or your brand will be perceived, you could wind up with a thousand different definitions or interpretations. The process of managing your reputation should never be left up to chance, nor should it be subject to those who have no stake in your efforts. You must be willing to take the initiative and determine what type of image you will project to the public, and then work diligently to ensure that your interactions with the public stay in alignment with that image. Many individuals and corporations have seen first-hand the detrimental effects of not actively engaging in the ongoing process of reputation management. When some type of scandal or negative circumstance surfaced, they may have been too slow in their response to the situation, leaving too much room for conjecture and misinformation to gain a foothold instead. The ensuing chaos forced them to make spur-of-the-moment decisions and desperate attempts at triage, resulting in significant and sometimes permanent damage to their public reputation. There’s nothing worse than being caught on your heels and having to enter into “crisis management mode” instead of being able to approach a situation from a position of strength and with well-thought-out responses. In today’s competitive environment, this practice of reputation management will not only put you in the driver’s seat in terms of establishing your public image, but it can be a very effective defense mechanism as well. Many times individuals and businesses will fall victim to various negative online press including social media attacks, forum posts and rip off reports, and oftentimes these scathing assaults are the first items a person will see when searching for a name or a business on the Internet. A skillful reputation manager will be able to monitor, identify and suppress or expunge these negative or inaccurate search results. If you value your good name, the practice of reputation management should be considered absolutely indispensable to the life and health of your public image; in fact, your livelihood may very well depend on it. Contact us now for details and a consultation for Rep Management.
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